The key to any market development effort is to determine the demographics and the geographic location of the new target market. A successful strategy entails expanding both the potential market through new users in currently targeted segments and new customers in new segments.
GDi tools and platforms enable your organisation to gain strategic advantage with information and demographic analyses that can be used to understand the national or regional economy and population and gain a better knowledge of customer characteristics. They allow the understanding of all relationships between your company, customers and competition.
Hence, greater intelligence is provided for market development and business decisions – the result is to reduce uncertainty, drive profitability and improve business performance.