Optimized solution for retail site analysis and network strategic planning
A complete solution for those investigating new and existing locations for retail stores and shopping centres. It allows key decision makers to analyse and understand the market opportunity of any proposed site and to understand the performance of current retail outlets. Users are able perform location analysis and network planning to evaluate existing and new retail site locations. With the integration of population and marketing data, success can be achieved by identifying opportunities and developing the best network plans.
Ensemble for Retail Network Planning uses sophisticated geospatial analysis and specialized retail demand datasets. By combining real-world customer transaction and sales data, demographics, psychographics, and competitive intelligence users can create the best integrated retail network plan for growth potential and maximum profits.
Use for:
Site selection planning
Network optimization and scenario modelling
Store sales predictions (now and in the future)
Drive-time and distance profiling
Franchise area evaluation and overlap analysis
Territory planning and optimization
Market size and demand estimation by product / location
Sales and market share analysis
Customer segmentation and profiling
Solution for Improved and Sustainable Competitiveness
Special features include:
Manage retail site technical, legal and economic data
Manage retail site documents (e.g. lease contracts, building permits, technical docs)
Retail site asset data entry
Asset reports generation
Advanced business intelligence (BI) analysis of retail site records
Uses Ensemble for Field Data Management mobile field data acquisition and management application
Display own and competitor retail network locations on the map
- Display of multiple map data layers
Full map navigation with bookmarks
Choice of which map layers and base maps to display
Complete map data for Central Europe
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I need to know more about increasing retail site growth and profitability.
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